Email Marketing Resources

Email Marketing Articles

Email Marketing 2005…Do’s & Don’ts

1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.

2. Always provide an unsubscribe link Click here to read the full article.

Top Ten Email Marketing Mistakes made by Small Businesses

Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.

If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your customers and prospects. It can easily help you yield new sales and meet your targets. Click here to read the full article.

Marketing via Email. Why aren't People Replying?

Then your email is sent to as many people as you want, even thousands. So why aren't they replying or jumping at your offer? Well it could because they consider it spam(meaning they didn't request it). So probably right now your great offer and email are sitting in a Spam folder, Trash bin or they haven't checked their email and haven't gotten a chance to delete it, yet. So basically all of your time and effort as well as your money is also sitting in your trash bin. But why? Click here to read the full article.

Autoresponse Plus, The Email Marketing Solution To Increase Sales

Autoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the Internet, autoresponders will take a special place in the overall marketing plan of any business on the net. They are the number one mechanism that helps businesses stay in close touch with customers or reach potential customers continuously. Click here to read the full article.

Is Email Marketing Still An Effective Option For Network Marketing?

With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."

Let's deal with the "Yes" first, then we'll deal with the "But." Click here to read the full article.

Why Mobile SMS Text Marketing not Email Marketing?

With over 1.8 billion mobile connections globally, mobile marketing has now become an extremely effective tool to marketers for promoting their brands in multiple ways. With increasing population of mobile phones and decreasing usage costs, SMS (text message) is becoming a compelling proposition for direct marketers who till now relied on emails and letters alone. Very often comparisons are drawn between effectiveness of Email and SMS (text messaging). Click here to read the full article.

Email Marketing Best Practices

Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects. By deploying a timely e-newsletter to touch base with your customers and prospects, you stay fresh in their minds, build credibility, and keep the communication channel open by eliciting product and/or service enquiries from your recipients. This will lead to repeat purchases and higher conversions. Below are a few pointers in ensuring that your permission-based email marketing campaign is a true asset to your company. Click here to read the full article.